NAIAS 2022: The New Way Forward
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After a three-year absence, the 2022 reemergence - and re-imagining - of one of the world's most important auto shows, the North American International Auto Show (NAIAS) in Detroit, was a mixed bag, but well worth attending.
After having to cancel the event a few times, and then restructuring it to help increase the draw, this year's event was an informative test that will influence the next generation of shows.
[caption id="attachment_17917" align="alignnone" width="300"]
The Spirit of Detroit sculpture.[/caption]
One of the smallest NAIAS events in recent history - both in participating manufacturers and suppliers, and in attendance - it was a study in maximizing the minimum. Ford, GM, and Stellantis took up significant floor space. EV concepts were sprinkled around, and new model introductions included Ford's 7th-gen Mustang, Chevy's Tahoe RST, and Toyota's Crown and Sequoia. Missing brands included Mercedes, BMW, Audi, Honda, Hyundai, Kia, Mazda, Nissan, and Volkswagen, and division brands Acura, Genesis, and Infiniti.
[caption id="attachment_17913" align="alignnone" width="300"]
The new 7th gen Mustang was introduced.[/caption]
[caption id="attachment_17904" align="alignnone" width="300"]
Awesome Charger Daytona SRT EV concept.[/caption]
[caption id="attachment_17915" align="alignnone" width="300"]
Buick Wildcat EV, one of the best at the show.[/caption]
[caption id="attachment_17914" align="alignnone" width="300"]
Very rare Ferrari Monza SP1.[/caption]
There were hour-long lines waiting for rides in Broncos, F-150 Lightnings, Wranglers, and RAM trucks on simulated test tracks.
[caption id="attachment_17906" align="alignnone" width="300"]
Serpentine line for F-150 Lightning ride line.[/caption]
[caption id="attachment_17912" align="alignnone" width="300"]
Bronco rides.[/caption]
[caption id="attachment_17905" align="alignnone" width="300"]
Hemi Wrangler careening down a steep descent.[/caption]
[caption id="attachment_17907" align="alignnone" width="300"]
Jeep track ascent.[/caption]
Review the photos here, including from an awesome side trip to the Motown Museum, and we'll have a follow-up to next year's event, which promises to be better in every respect.
[caption id="attachment_17911" align="alignnone" width="300"]
Studio A at the Motown Museum.[/caption]
[caption id="attachment_17910" align="alignnone" width="300"]
The mixing booth at the Motown Museum.[/caption]
[caption id="attachment_17931" align="alignnone" width="300"]
The switchboard at the Motown Museum.[/caption]
[caption id="attachment_17932" align="alignnone" width="300"]
Sly and family.[/caption]
After having to cancel the event a few times, and then restructuring it to help increase the draw, this year's event was an informative test that will influence the next generation of shows.
[caption id="attachment_17917" align="alignnone" width="300"]
The Spirit of Detroit sculpture.[/caption]
One of the smallest NAIAS events in recent history - both in participating manufacturers and suppliers, and in attendance - it was a study in maximizing the minimum. Ford, GM, and Stellantis took up significant floor space. EV concepts were sprinkled around, and new model introductions included Ford's 7th-gen Mustang, Chevy's Tahoe RST, and Toyota's Crown and Sequoia. Missing brands included Mercedes, BMW, Audi, Honda, Hyundai, Kia, Mazda, Nissan, and Volkswagen, and division brands Acura, Genesis, and Infiniti.
[caption id="attachment_17913" align="alignnone" width="300"]
The new 7th gen Mustang was introduced.[/caption]
[caption id="attachment_17904" align="alignnone" width="300"]
Awesome Charger Daytona SRT EV concept.[/caption]
[caption id="attachment_17915" align="alignnone" width="300"]
Buick Wildcat EV, one of the best at the show.[/caption]
[caption id="attachment_17914" align="alignnone" width="300"]
Very rare Ferrari Monza SP1.[/caption]
There were hour-long lines waiting for rides in Broncos, F-150 Lightnings, Wranglers, and RAM trucks on simulated test tracks.
[caption id="attachment_17906" align="alignnone" width="300"]
Serpentine line for F-150 Lightning ride line.[/caption]
[caption id="attachment_17912" align="alignnone" width="300"]
Bronco rides.[/caption]
[caption id="attachment_17905" align="alignnone" width="300"]
Hemi Wrangler careening down a steep descent.[/caption]
[caption id="attachment_17907" align="alignnone" width="300"]
Jeep track ascent.[/caption]
Review the photos here, including from an awesome side trip to the Motown Museum, and we'll have a follow-up to next year's event, which promises to be better in every respect.
[caption id="attachment_17911" align="alignnone" width="300"]
Studio A at the Motown Museum.[/caption]
[caption id="attachment_17910" align="alignnone" width="300"]
The mixing booth at the Motown Museum.[/caption]
[caption id="attachment_17931" align="alignnone" width="300"]
The switchboard at the Motown Museum.[/caption]
[caption id="attachment_17932" align="alignnone" width="300"]
Sly and family.[/caption]
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